Sell womens fashion online

Build a women’s fashion brand

When it comes to building a women’s fashion brand - you first want to think about what kind of niche you want to go after. Do you want to sell business attire - like dress skirts and blazers? Or maybe you want to go for a more casual, down-to-earth aesthetic and sell t-shirts, hoodies and shorts. Whichever branding you choose - it’s important to have this in mind when selecting your products and building your social media following.

Products like women’s fashion tend to be more successful on visual-based social media platforms - such as Instagram and Pinterest. These are great platforms to get started on if you’re selling women’s clothing. If you want to start on one social media platform first - it’s best to choose the one that’s right for your demographic. If you anticipate selling to middle-aged women - you’ll find more of your target demographic on Facebook or Pinterest, whereas Instagram tends to skew to a younger audience.

Marketing women’s fashion on social media

Once you have an idea of what demographic you’re selling to and what aesthetic your branding will take - it’s time to start finding your audience. You can do this on the social network of your choice by exploring profiles and hashtags that are relevant to the expected audience for your brand. For example - if you’re selling activewear - you’ll likely find potential buyers following travel and sport-lifestyle profiles and hashtags. You’ll want to like and comment on posts from members of this audience to increase exposure for your brand and build your following over time.

Instagram influencers are another great way to build your brands on Instagram. Influencers are accounts with large, established audiences catered to a specific demographic. Because these users have an established degree of credibility with their audiences, they’re great for cross-promoting products from your store. Large influencers can usually charge exobant fees for promotion, but luckily smaller influencers for specific niches are usually low-cost and more effective.

There’s a ton of great options for increasing sales once you’ve built a social media following. You can use Shoppable Instagram Galleries to make it easy for your followers to purchase products directly from Instagram. You can also allow customers to purchase directly through Pinterest or directly through Facebook if you’ve set-up a Shopify store.

Once you have an understanding of your audience and the types of posts that they engage in - it will be easy to produce regular content that will catch their attention and drive sales. You want to produce content regularly - but keep in mind that the quality of your posts is more important than the number of posts. Women’s fashion is easily promoted via lifestyle shots of women wearing your products. You can take pictures yourself if you prefer or use any photos downloadable in our business starter kit - completely free!

Business model

Using drop-shipping - you can keep the risk and cost of your business low. You’re only purchasing stock after you’ve made a sale - so profits will always be more than the cost of goods sold. There’s a wide variety of women’s clothing items - so they tend to range a lot in price on AliExpress. Dresses, for example, can range in price anywhere from $10 to $30 - meaning they can be sold for around $20 (for casual items) and up to $100 (for more high-end products). Women’s coats also have a wide price range of $20 - $150 - meaning they can be sold for upwards to $150 if they’re more high-end down winter jackets and at around $30 if they’re more casual spring jackets.