School pictures

School is back!

Although it’s the last thing any kid wants to think about - September is right around the corner. Mornings will soon be cooled by a crisp wind, leaves will soon be browning and cracking off of tree branches, and students from kindergarten to university will be stacking their backpacks with books, pencils, laptops and pens and heading off to school.

Although September might not be the most exciting time for kids saying goodbye to their summers, it can be an exciting time for retailers. The back-to-school season provides a great opportunity for businesses to start thinking about how to they’ll market to customers looking to stuff their kids bags full of new supplies - and our collection of commercially-licensed back to school images might be the perfect addition to your next marketing campaign.

Marketing your back to school sale for 2017

There are a lot of opportunities for online retailers selling school supplies during the back-to-school season. Studies have shown that the number of customers making back to school purchases online is growing - especially with teens.

Although your average teenager might not be thrilled to be returning to the classroom - they’re certainly excited about shopping. Since teenagers are more likely to shop online - there’s a huge opportunity to target your marketing to this demographic. With most parents agreeing that their kids influence their purchasing decisions when it comes to back to school shopping - it’s a good idea to keep them in mind in your advertising.

Keeping consumer concerns in mind

A lot of consumers say that their primary concern when it comes to shopping online for back to school supplies is that the products will not arrive in time. Back-to-school shopping has a deadline - and while this might seem like a downside for online retailers, understanding the concerns of consumers helps to better your business.

You want to keep shipping times in mind and offer solutions to the problem. Next-day shipping promotions, guaranteed arrival days and shipping discounts are a great way to hone in on this problem and present it in a way that’s beneficial to your business.

If you’re an online retailer with a physical location - this can be a big advantage in the world of online shopping. For customers who still might not want to shop online, offers like reservations of products and in-store pickup can be a big way to boost sales.

Downloadable images for your Back to School marketing campaign

School will be back in session soon - and now is the time to start your next school-related promotional campaign. Need an image to advertise new in-school programs? We’ve got you covered. Looking to add some visual appeal to your university campus registration event? Feel free to grab one from Burst.

Whatever route you choose to go down in marketing your products - our collection of images are a great way to add visual appeal to your campaign. Whether you’re a business promoting a back to school sale or a school welcoming their students for another year - feel free to use any of our back to school images in your next marketing email, promotional poster or website.