Why sell yoga products?
Americans spend $16.8 billion on yoga classes and accessories each year. That’s $6.1 billion more than in 2012!* As the market continues to grow, each year there is a brand new batch of yoga enthusiasts who are hungry for products that can help them pursue their passion. This has provided an exciting opportunity for online entrepreneurs. Even if you’ve never practised yoga, you can easily ship products such apparel, blocks, straps, mats, and other accessories to a global market. To get a business up and running quickly, the key is to use a dropshipper. If you want to sell apparel, you can design your own unique clothing using print-on-demand services such as Printful. Once you’ve designed or selected products, it’s time to build an online store and attract a loyal following.
How to find yoga products
The first step is to find yoga products to sell. AliExpress has a wide assortment of yoga accessories that are ready to ship immediately and apps like Oberlo make it easy to import products into your Shopify store. You can curate a product line, import the items and start selling all in the same day.
Ideally, you should focus on selling yoga products with a high order volume and a high number of reviews to help ensure your products will be a hit. You should also consider selecting products that offer ePacket shipping, to ensure affordable and quick delivery to customers.
How to create a community
Yogis are passionate and community-oriented, so it’s essential that yoga brands tap into the power of that community. Many brands have increased their social media following through content curation, which is a scalable and low cost way to find high quality content. Content curation is when you find someone else’s content (a blog post, a meme, an inspirational quote etc.), and share it on your own social account, with credit to the original author.
If you have the time, you can also create your own content. Writing weekly blog posts and sharing them with your followers can help entertain and inform readers while also driving traffic back to your website. By sharing these posts in active yoga forums or Facebook groups, you can maximize their reach and attract a new audience. You can also create unique graphics that inspire (quotes), entertain (memes) or educate (infographics) for your social accounts. The combination of unique content and content curation can be a powerful strategy to grow your following.
Dropshipping using a platform like Aliexpress is a low-risk option, because you don’t need to order an item until a customer has ordered from you. Once you do get an order, your Aliexpress supplier will fulfill it on your behalf so that you never need to touch the inventory. If you use the Oberlo app, it will automate a lot of this process for you; it will automatically input your customer’s address and even process the payment.
How to find customers
As you build up a loyal audience, you should occasionally promote products in your social feeds and blog posts. Be sure to add links for the product pages to maximize the chances of your readers turning into buyers. Many online yoga stores have grown their sales via Facebook ads and retargeting their audience with Facebook’s pixel. This will allow you to remarket to people who have read your blog or browsed your store, but didn’t make a purchase. You may also want to consider collaborating with Instagram influencers, as this marketing channel has proved to be successful for a number of other new yoga brands.
If you decide to dropship through Aliexpress, here are a few tips to set yourself up for success.