Why sell LED shoes?
LED shoes have been growing in popularity over the past couple of years. They light up dancefloors and school yards alike, and are a hit with people of all ages. The trend is even documented online; on Google Trends, you’ll notice a big uptick in searches as far back as the last three years. If you’re going to jump into this niche, you’ll need to find great LED shoes to sell, master influencer marketing, and generate sales. Let’s look at each of these steps.
How to find a dropshipper
You probably don’t have the tools to become an LED shoe cobbler overnight, but you don’t have to when you can use a dropshipper instead. When a customer places an order, you can easily buy from a dropshipper who will then ship it to your customer. You can use the Oberlo app in the Shopify app store, which simplifies this process with one-click product importing and ordering. You’ll be able to choose from a selection of AliExpress products within the app. LED shoes from AliExpress are affordable since you buy directly from the manufacturer and there aren’t any additional fees.
Once you have the Oberlo Chrome extension and app installed, search for LED shoes from Oberlo Verified Suppliers. You’ll see a blue icon when you hover over the product and it’ll import to the app automatically when you click on it. Ideally, you want to choose items with high order volumes and high product reviews as they’re typically the best-selling items within the category. One of the great things about Oberlo is that it automatically imports product images and details saving you time and money.
If someone buys LED shoes from your website, simply go to your Oberlo app to process the order. If you order a product with ePacket shipping, the customer will typically receive their product in just a couple of weeks. Be sure to always order samples of the products for yourself, so that you can ensure you’re selling a quality product and so you can provide better customer support. It's also a good idea to use Oberlo Verified Suppliers, who have been vetted by Oberlo.
How to find Instagram influencers
Once you’ve added a selection of LED shoes to your store, it’s time to find customers. For this type of product, Instagram influencer marketing often works really well. Influencers have large audiences and this is a visual product which makes it a potentially powerful union. You might not be able to afford a Kardashian, but you can likely afford some lower level influencers who are very capable of driving sales.
Come up with a list of common keywords/hashtags your customers would use ad then look up the hashtags on Instagram. Pay attention to the engagement of the top posts. Do certain influencers dominate for your ideal keywords? If the influencer has a high number of followers and high post engagement, send them a message via Instagram or an email if it’s listed. These accounts will typically be registered as “Business Accounts” on Instagram and they’ll be readily available for marketing requests.
Next, find out how much the person charges per post and negotiate if needed. Once you agree on a price, you’ll need to provide a general outline for the post. They’ll want to know what image file you want posted, and when, and also what hashtags you want him or her to include. Be sure to agree on the date and rate of payment as well. Afterwards, measure the results of each influencer and adapt your plan according to performance. Some will naturally convert better than others and you’ll want to double down on those accounts. Over time, you will grow your Instagram following and, most importantly, your sales.
The business model
When you dropship via Oberlo, you only need to pay for the LED shoes once the customer places an order. You can choose popular LED shoes that cost anywhere from around $15 to around $35. You can sell them between $60 to $120. Make sure not to undervalue retail cost. You’ll need to generate a profit to cover the cost of influencers and freelancers/employees while also saving money for future use.
If you decide to dropship through AliExpress, here are a few tips to set yourself up for success.
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