Sell kitchen supplies online

How to market your kitchen supply store

Once you have an idea of your niche, you’ll want to focus on finding an audience on social media. The largest market for kitchen supplies is generally older people with more disposable income, but this can change depending on the particular niche you’re after. Although you may way to work on building your following on more than one social media channel - Facebook will be best for something like kitchen supplies. Facebook offers a wide variety of ad and post types for you to choose from - as well as the option to target specific demographic groups. You can target users based on their age, gender, location, interests and more. Facebook’s behavioural targeting even let’s you target users that are more likely to purchase from you based on their past behaviours.

For organic exposure - your best bet is to explore pages, profiles and hashtags that are relevant to your audience. Take the time to understand what kind of content your audience enjoys the most. When building an audience - you want to focus on providing them with a reason to follow you. If you’re selling kitchen supplies - videos and images of your products in use are great, but they have to be interesting enough for people to want to watch. Try experimenting with different content types and see what resonates most with your audience. Cooking tutorials and recipes might be a great place to start. Chances are that someone looking for kitchen supplies might be more interesting in cooking-related videos and images.

How to use drop-shipping to sell kitchen supplies

Drop-shipping is a supply-chain management style where the shipment and storage of products are outsourced to third-party manufacturers like AliExpress. Drop-shipping products is both low cost and low risk - meaning it’s a great place to start if this is your first business.

If you choose to drop-ship products - you won’t need to design, manufacture or ship your stock. Companies like AliExpress can do all of this work for you. When a purchase is made - shipping details are sent directly to the manufacturer who ships the product to your customer. With a third-party handling the manufacturing and shipping of your products - you can focus your time and attention on building your brand online and creating great content.

AliExpress contains a wide selection of kitchen supplies, so you’ll want to have a good understanding of your branding and select products that best represent your brand. A brand that sells a dinosaur ladles, for example, generally won’t be the same brand that sells a luxurious gold utensil set. Since there’s such a wide variety of products to choose from when drop-shipping, it’s easy to find products that fit a particular niche.

Business model

Drop-shipping kitchen supplies is a low-cost and low-risk business venture. Since you’re only purchasing stock for sales that you’ve already made, the cost of goods sold will always be lower that your profits. Prices for kitchen supplies can vary a lot, but since you’re likely going after people who don’t want to purchase from larger stores - it’s good to keep the costs low. The idea is to offer Williams-Sonoma quality and design at Wal-Mart prices. You strength in drop-shipping is the ability to offer customers unique products at low prices.

Kitchen supplies are varied and so their prices tend to be as well. However, on AliExpress you can find a ton kitchen supply products for less than $5. Equivalent products on Williams-Sonoma’s website can retail for up to $100 - so this gives a lot of room with cooking supplies to play around with the price. This is a huge advantage for smaller companies, because you can offer customers unique products at a fraction of the price of big box stores and still have room for discounts.