Sell fitness trackers online

How to Build a Fitness Brand from Scratch

Starting a fitness brand can be daunting, but there are a couple of things you can keep in mind to make the process fun and easy. When you decide to start your brand - the first thing you want to think about is your target audience. Who do you want to sell to? Are you comfortable marketing to that audience with blog posts, social media, and ads?

Who you choose to sell to is a huge part of dictating how you’ll be branding your product. For example - targeting your branding towards time-crunched professionals or seniors looking to monitor their health is very different from selling to career athletes or fitness junkies.

You’ll want to create a brand name that’ll resonate with your target audience. You can use Shopify’s free Business Name Generator for available domain names. Next, you’ll want to build your online store using imagery, copy and a site layout that resonates with your target audience.

While building out your website, you’ll want to also be be working on growing your audience via social media. This will help to give your business social clout so that when you first run ads - they don’t lead to empty social media accounts.

How to find followers and convert them to customers

Your next focus will be on finding customers to buy your fitness trackers. The best way to do this is to start by contacting relevant blogs and publications to feature your products. For example, if you’re targeting stay-at-home moms - it would be a great idea to get in touch with blogs targeted towards new parents.

You can also offer to provide a free sample to be featured in one of their posts. A benefit of this strategy is that the blogger will be able to provide an authentic testimonial, so that the readers who click your link are more likely to be interested in your product and more likely to buy it.

Don’t forget to create content for your social media platforms that’s relevant and interesting for your followers. Choose the social media channels that best leverage your strongest skills and are most popular among your audience. Maybe you want to publish home workout videos on YouTube to help differentiate your brand. You might want to use Instagram to share inspiring and motivational posts. Having pages on Pinterest and Facebook can also help to build your audience and prove valuable when you begin running ads.

It’s best to begin with ads once you’ve built-up a social media following. Ads typically result in higher revenue than free marketing efforts. Facebook ads are a very popular advertising method that’s both inexpensive and effective - targeting niche audiences and reaching ideal customers. Google Shopping and AdWords also work well for unique products and brands.

Business Model

Whether you buy in bulk or dropship fitness trackers, remember to price the products competitively while also ensuring you have a sustainable margin. For example, if you buy a Xiaomi Mi Band 2 for $21 - you can charge up to $70 for it. If you price it too low (such as $25), you won’t be able to afford to run ads, pay influencers, pay freelancers, or cover any other marketing costs. In addition, people may not buy from you if the product is too inexpensive because the may believe it’s a lower-quality product.

Want to start a fitness business and sell something else? You can still download our free photo set and select which of the stunning, high quality images are applicable to your brand.