Why sell bracelets online?

Well, for starters: the jewelry industry is estimated to be worth $71.3 billion!* Starting an online bracelet business allows you to tap into the billion dollar industry while narrowing in on a specific niche. There are many types of bracelets you can sell. Just check out Instagram to see the latest craze; there are constantly new styles emerging and new trends to jump on. If you’re interested in more than fashion, you can also sell awareness bracelets to help raise funds for a cause such as breast cancer, autism or mental health.

How to build a brand from scratch

The first step to building a bracelet business is to determine what your long-term goal is. Are you trying to build a social enterprise that donates a percentage of sales to charity? Do you hope to expand your spiritual bracelet line to include products for a specific niche like yoga?

Once you’ve determined your objective, you can focus on creating a brand name. If you plan on selling only bracelets you should include the keyword in your domain name. However, if you hope to expand your product line in the future, it’s best to avoid using keywords in your domain that’ll limit you.

While building your online bracelet business, keep your target audience in mind. For example, if you’re selling chakra bracelets, you’ll want to include images that promote balance and well-being. Choosing a color scheme of relaxing colors such as lavender, soft pink or beige can help build a relationship with your customers. Your social media posts should also stay consistent with the branding of your website.

Sourcing your bracelets

There are two ways to start an online jewelry business. First, you can create the jewelry yourself. You can purchase bracelet beads, clasps, and cords on Alibaba or at your local craft store. The benefit to doing this yourself is that you get to design your products anyway you want. Also, you’ll have a unique pattern or color scheme that can’t be found anywhere else. The downside to this is that it’s labor-intensive. Also, as your business grows in popularity it can be difficult to manage high order volumes.

The second option for starting an online jewelry business is to dropship bracelets from AliExpress. You can install Oberlo in the Shopify App Store to import and process orders for your dropshipping business. You’ll be able to do one-click imports that allow you to choose bracelets while browsing AliExpress. The imports are held in the Oberlo app where you can choose which images to import, change product descriptions, choose which styles to add and more. Once you’ve made your adjustments you can push the product to your store and it’ll appear on your live website. When customers order from your store, all you need to do is log-in to your Oberlo app to process the order. AliExpress will then ship the product to your customer on your behalf.


Business model

If you choose to create your own unique bracelets the retail value can range between $30-$60. Notably, while you can make a substantial margin, it can be difficult to sell high quantities of items as you need to create each one yourself. When dropshipping bracelets from AliExpress, the cost of goods range from $1-$5 on average. They can typically retail from between $15 to $30. If your business donates a percentage to a cause you might be able to charge a higher retail price. However, you definitely need to remember to donate to the cause you’re supporting.

Marketing your online bracelet business

Visuals are an important part of marketing your online bracelet business. Image-driven social media platforms are ideal for this type of business: Facebook, Instagram, and Pinterest are good places to start. If you sell chakra bracelets, you coul d create social media posts showcasing your bracelets with positive quotes. If you sell awareness bracelets, you could create posts featuring patients’ stories to help bring more awareness to the cause you’re fighting for.

Facebook Ads can work well for bracelet businesses. However, having a picture of a bracelet on a white background may not have a high conversion rate. You’ll need to showcase your bracelets in a way that captures attention. Consider taking unique images of the bracelets styled in a way that motivates someone to buy. For chakra bracelets, you might have a serene landscape in the background while a wrist wearing your bracelet is the focal point.

You’ll also want to market your bracelets prior to special events or holidays. For example, if selling awareness bracelets, be aware of when marathons, awareness months and other events take place. Marketing during your causes’ awareness month would likely be your peak season to generate sales. For example, breast cancer month is in October.

Dropshipping tips

If you decide to dropship through Aliexpress, here are a few tips to set yourself up for success.

Free shipping can be exceptionally slow on Aliexpress, and the express options are often prohibitively expensive. Try to find sellers that offer epacket shipping; it's an affordable alternative that allows trackable and quick shipping from China to most developed countries including USA, Canada, and some of the United Kingdom.
Aliexpress can sometimes seem overwhelming because there are so many products. If you don’t know where to start when it comes to product selection, sort your search results by “Most Ordered”. This will put the best sellers at the top of the list and give you a general idea of what’s selling and what’s popular.
"To get a better idea of what the cases look like in real life, check out the Reviews tab for product listings and view “Reviews with Photos.” Be sure to read the reviews as well, to see what others are saying about the product. Also, you’ll want to check out the “Transactions” tab within the product listing on AliExpress: If you see several purchases from one person, it’s likely they’re dropshipping the item. This tells you it’s likely a good item to sell."
Even though you might be paying next to nothing on Aliexpress, don't under-price your products. You’ll want to leave enough margin for marketing, so try to sell products for three or four times your cost.
Try bundling your items into themed sets, or offering complementary products. Check out what the competition is selling to get a better idea of what product categories might be particularly relevant to your audience.
Platforms like Facebook allow you to target very specific attributes or behaviours. For example, if you use Facebook ads to drive traffic to a cell phone store, you can target iPhone 6 users for iPhone 6 phone cases and target LG V10 phone users for LG V10 phone cases. These device-specific options can be found in the ‘Behaviour Targeting’ section of your Facebook ad manager. Hyper-targeting can be applied to a wide range of behaviors and demographics.

Start an online bracelet business

Ready to start your own bracelet business? Why not build your store today!