Why sell Bluetooth speakers?

As more and more people buy smartphones and tablets, the global demand for Bluetooth speakers continues to rise. It’s expected that the industry will be worth a whopping $7 billion by 2019!* Not only are they growing in popularity, but these products have international appeal as well, and there are many potential niches to choose from. Plus, if you decide to start a bluetooth speaker business, you can potentially expand into other verticals within the electronics niche in the future. For example, you can market smartphone cases and chargers to your audience, or expand even further into cameras and other electronics.

How to source your products

The easiest way to start a bluetooth speakers business is to dropship them from AliExpress. In the Shopify App Store, you can install the Oberlo app which allows you to dropship from AliExpress with ease. You’ll be able to do one-click product importing which imports product images and editable copy, allows style selection and more. You can also process each order with just one click. Customer details are added automatically via the app too, which simplifies the process for the store owner.

When it comes to picking which products to sell, you’ll want to consider which features are the most marketable. For example, some buyers might like the convenience of portable speakers. Others may want waterproof speakers if they’re planning to listen to music in the shower, at the beach, or by a pool. If you’re not sure where to begin, consider sorting products according to “Most Ordered”. It’s usually a safer bet to select products that have already been validated by the market.

How to market bluetooth speakers

Almost everyone loves music! So beyond audiophiles, there are a wide range of niches to potentially target. For example, you could market the same waterproof speaker as either the ultimate beach accessory or as a party-proof speaker that’s perfect for college students. There are countless use cases for speakers, and plenty of niches to choose from. Just be sure to keep your chosen audience in mind when you’re building your brand and creating your store. You’ll want to ensure your logo, banner images and copy appeal to your target audience. There are many top electronic brands who sell bluetooth speakers so it’s important to build a professional and trustworthy storefront.

When it comes to advertising, you may want to consider Google Shopping ads. Most people who’d be in the market for bluetooth speakers would likely turn to search to find the best product to suit their needs. At the same time, you could also try a longer-term search engine optimization (SEO) strategy. Since there are a lot of big players in the niche, you might want to optimize your pages for longtail keywords. This means targeting very specific phrases that are likely to get a lower number of searches per month, but are also likely easier to rank for in search engines. For example, you might try to rank for ‘best bluetooth speakers under $100’ or ‘best bluetooth speakers for the beach.’ A combination of advertising mixed with SEO allows your business to make a profit early on while also working on a long-term strategy to increase organic traffic.

*http://www.prnewswire.com/news-releases/bluetooth-speakers-market-worth-7-billion-by-2019-283587821.html

Business model

Dropshipping is a relatively low-risk business model, which makes it a great model for new entrepreneurs. You’ll only have to purchase inventory as customers place orders on your store, which keeps your startup costs low. The average AliExpress bluetooth speaker costs anywhere between $5 and $40. Depending on the product features and your brand, you can expect to sell bluetooth speakers for anywhere from $20 and $80. This would still be below market value, which means your products can be competitively priced and you can still earn a healthy profit.

Dropshipping tips

If you decide to dropship through AliExpress, here are a few tips to set yourself up for success.

Free shipping can be exceptionally slow on AliExpress, and the express options are often prohibitively expensive. Try to find sellers that offer epacket shipping; it's an affordable alternative that allows trackable and quick shipping from China to most developed countries including USA, Canada, and some of the United Kingdom.
AliExpress can sometimes seem overwhelming because there are so many products. If you don’t know where to start when it comes to product selection, sort your search results by “Most Ordered”. This will put the best sellers at the top of the list and give you a general idea of what’s selling and what’s popular.
To get a better idea of what the cases look like in real life, check out the Reviews tab for product listings and view “Reviews with Photos.” Be sure to read the reviews as well, to see what others are saying about the product. Also, you’ll want to check out the “Transactions” tab within the product listing on AliExpress. If you see several purchases from one person, it’s likely they’re dropshipping the item. This tells you it’s likely a good item to sell.
Even though you might be paying next to nothing on AliExpress, don't under-price your products. You’ll want to leave enough margin for marketing, so try to sell products for three or four times your cost.
Try bundling your items into themed sets, or offering complementary products. Check out what the competition is selling to get a better idea of what product categories might be particularly relevant to your audience.
Platforms like Facebook allow you to target very specific attributes or behaviours. For example, if you use Facebook ads to drive traffic to a cell phone store, you can target iPhone 6 users for iPhone 6 phone cases and target LG V10 phone users for LG V10 phone cases. These device-specific options can be found in the ‘Behaviour Targeting’ section of your Facebook ad manager. Hyper-targeting can be applied to a wide range of behaviors and demographics.

Start your own bluetooth speaker store

Does this sound like a business that you want to be in?