Why sell beach toys and towels
Next to walking - swimming is the second-most popular beach activity, making beach inflatables a popular item for those looking to hang out in the water. With sun-bathing being the third most popular beach activity, you’ll find that beach towels and blankets can also quickly drive sales for your online store.
As a seasonal product, this is a great niche for those who want to create a summer business such as students or teachers. You can sell a range of products - from beach toys, inflatables floats, beach towels, sandals, and swimwear. There’s plenty of variety within the beach accessory niche, allowing you to offer your customers a greater selection of products.
How to drop-ship beach toys and towels
Dropshipping beach toys, inflatables and towels allows you to start a low risk business. As a seasonal product, buying inventory can leave you with unsold goods at the end of the summer. With dropshipping, you only buy goods as you sell them to customers - saving you money.
You can start a dropshipping business by using an app called Oberlo. Oberlo allows you to dropship any product from AliExpress. You can add all product images and copy and process orders in one click. The manufacturer will create, package and ship goods directly to your customer.
Choose products with high order volume and positive reviews. While proven products are more competitive, they’re also more likely to make you money. Look at picture reviews to ensure that the customer image matches the main image.
How to Market Beach Toys And Towels
Marketing for your beach toys, inflatables and towel store should be fun, with blue skies and sunshine to brighten up your customer’s day.
To build up your blog content, you can create copy around summer activities. From planning the perfect summer vacation to having a picnic in the park, you can subtly mention your products. The blog goal should be to entertain by providing fun ideas. Use a retargeting ad to remarket to blog visitors at low costs. You’ll want to present the right product based on the blog post they read.
Facebook ads will also work best for this type of niche. As beach accessories and towels can encourage the impulse shopper, you’ll want to run ads to grow your sales. Once you have a successful ad, you’ll want to scale your ad to bring in more money.
As a seasonal product, you’ll want to make the most of the season. Create a customer referral program. Give your customers a commission for promoting your products to their friends. You'll also want to have a minimum spend to ensure that your business remains profitable.
Beach toys, towels and inflatables tend to have great profit margins. An inflatable basketball hoop can be purchased for under $20 and sold for as much as $65 - $80. A beach towel can be bought for around $10 and sold for between $40-$60. Remember to include costs of marketing, employees, goods, taxes and business expenses when pricing goods.
If you decide to dropship through AliExpress, here are a few tips to set yourself up for success.
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